The Straight Path is Overrated!

Welcome to Zig Zag Learning.

A brand built to spark fresh ideas, inspire confident decision-making, and encourage you to think outside the box. We’re passionate about helping you embrace learning as a lifelong adventure and develop a mindset that empowers you to thrive in every area of life.

Let’s Unlock Your Potential

  • I provide tailored 1:1 career coaching for individuals at every stage: whether you’re a recent graduate, exploring a career change, preparing for your next promotion, or navigating redundancy. With a strong background in recruitment and personal experience navigating my own career pivots, I understand what it takes to stand out to recruiters and secure the right opportunities.

    My coaching program is designed to help you clarify your career options, define your goals, and create a clear strategy to achieve them. Through effective coaching, you’ll build self-awareness, challenge assumptions, gain valuable insights, and take meaningful action toward your career success.

  • My services are designed to help you and your business reach new audiences, drive purchase, and achieve measurable results through data-driven strategies. I provide consultancy across all areas of marketing, including strategy development, market analysis, campaign management, website design, business analysis, and reporting.

    Drawing on experience gained in the marketing departments of Sainsbury’s and Tesco, I have successfully managed a wide range of FMCG campaigns from concept through to delivery and evaluation. This background has equipped me with hands-on expertise across every stage of campaign development, from large-scale above-the-line initiatives to highly targeted, personalised campaigns.

    I pride myself on bringing fresh perspectives and creative, out-of-the-box thinking to every project, ensuring strategies not only meet business goals but stand out in a competitive market.

  • As a confident public speaker, my style is informative, engaging, empowering, and energising. I believe in the power of training. Whether you have a clear idea of what you’re looking for in a speaker, or you’re not quite sure yet, I will sit down with you for a full consultation to understand what “great” looks like for your organisation, culture, and strategy.

    I will then research and create your content from scratch. The result? A completely bespoke session designed just for you, that feels like an extension of your team.

    Popular topics include:

    • Management & Leadership Training

    • The Marketing Lens

    • Stress management and resilience

    • Squiggly careers

We believe growth isn’t a straight line—Zig Zag Learning empowers you to explore, adapt, and succeed on your own terms.
— Lydia Kane